Friday, September 29, 2006

Mom, Where Do Overrated Football Players Come From?

Thanks to JE Skeets of The Basketball Jones for sending us this Nike ad. I work in advertising, so let me predict what the creative brief was for this Nike assignment:

What are we selling?
We're not sure. Limbs?

Who are we selling to?
Football fans! Definitely, football fans. And perhaps fans of Small Wonder.

What is the core message we want to relay?
Lots of people think pro football players come from big football factories like Virginia Tech. Let's make that metaphor literal and spend lots of money on it. That way, the customer will also want to be a non-thinking automaton with no individual qualities or throwing ability.

What is the key benefit for the consumer?
To walk away knowing that Nike produces its football players strictly with robots. Nike does not stitch players together with the help of small Malaysian child wage slaves/prostitutes.

How can we support this claim?
-Nike apparel is the tightest in the world
-Nike athletes are very good and standing still and not emoting
-If Nike spends lots of money on an ad with no real message, people won't particularly give a shit


Gland Jupiter said...

An add for I Robot 2? Awesome! I loved the first movie.

Does this mean the spleen might still be under warranty? That would save the Bucs a shiny gold coin or two.

epsknows said...

Does Robo Mexico come with herpes included? Or is that an after market add on?

Monday Morning Punter said...

When Unsilent says he "works" in advertising, he means that he is surfing the www while excuting the underfist on his subordinate, John Thomas.

"Works?" I think he's finished the internet, like, seven times.

Big Daddy Drew said...

I wrote the post, you dummy

Unsilent Majority said...

mmp is a homo who's going to get his ass kicked in fantasy football this week. don't listen to what he says.

BoSox Siobhan said...

Whoa - KSK civil unrest. Hand me some popcorn and a 40.

Maximum Colossus said...

Why do they have Mike Mexico poised to throw the ball?

Jawbreaker said...

Apparently they thought Ron Mexico needed to be "blacker", hence the extra dip into the tar-like substance.

*anxiously awaits the Reverend's response*

Unsilent Majority said...

"everybody's a reverend with you people"

Zach Landres-Schnur said...

this is probably what it looks like when paris hilton "puts herself together" in the morning.

Johnny Cakes but not gay said...

The Vick robot is in throwing position. Might want to tweak that to make him a runner.

Reminds me of an old Terminator 2 movie ad. Ain't mad at that.

Monday Morning Punter said...

UM, you are going to get destroyed. And then get your ass kicked in FF this week.