The Bengals and Steelers this weekend renew the rivalry that wasn't really a rivalry until about a year ago when the former team decided to be good again after 15 seasons of NFL laughingstockery.
Much of the attention lavished upon the resurgent Bengals has focused on the Chad Johnson New Millennium Minstrel Show and the loverly Cincinnati ghetto anthem "Who Dey?" Setting aside the obvious debt the chant owes to JT Money's painful 1999 semi-hit "Who Dat," it wasn't immediately clear to what it was referring.
Was it a vaguely self-deprecating inquiry of just who these gang of upstarts are that are lifting playoffward a team with a dismal recent history? Was it an attempt to brush up on their knowledge of the history of the Ottoman Empire? Sadly, instead, the complete chant, "Who Dey, Who Dey, Who Dey, think they gonna beat them Bengals?" decodes as something to the effect of, "I say! Who are these ruffians, who, in their temerity, believe themselves capable of besting our squadron in a contest of American footballing?"
How these Bungalites took umbrage when their noble, solemn cry was co-opted by one of their arch-villains, Trap-Jaw. But, as these things go, the mocking of "Who Dey?" has turned into that most boomeranging (read: overblown) influences - bulletin board material - The Cincinnati Enquirer explains:
Johnson later said the actions of the Pittsburgh fans were "not cricket and rather unsporting...HUGH!!!!"
Cowher first borrowed the line in the postgame celebration after theBengals wide receiver Chad Johnson saw the video Wednesday for the first time. "I didn't like it," Johnson said. "It was very rude."
Steelers defeated the Bengals 31-17 in an AFC wild card playoff game Jan. 8 at
Paul Brown Stadium.
"Who dey?" he yelled to his players.
"We dey," they screamed back in unison.
Bengals coach Marvin Lewis, a Cowher assistant coach for four seasons in Pittsburgh, showed film of Cowher's cheer Wednesday morning to his players.
He then wandered off aimlessly to, he said, prepare an endzone celebration involving a Terrible Towel, a Segway, some parkour kids and the corpse of recently deceased Pittsburgh Mayor Bob O'Connor.